Supermarket dominance

澳洲生鮮市場的壟斷現狀

Sitting at the top of the retail supply chain, Coles & Woolworths dominate the fresh food industry in Australia.
坐擁量販物流的兩家龍頭Coles 與 Woolworths主宰了整個澳洲的生鮮食品市場。

In an average week, 69% of Australian shoppers buy Fruit & Veg from Coles and Woolworths. The big two retailers control somewhere between 63% and 80% of all the fresh fruit & vegetables sold in Australia.
每周平均有69%的澳洲人會到Coles 與 Woolworths購買生鮮蔬果。這兩家量販超市掌控了63%-80%之間的生鮮蔬果販售。

With such a dominant – and growing – market position, the supermarkets determine what types of fresh produce the majority of Aussies consume, where it comes from and how much they pay for it.
在這樣的獨佔市場下,包括生產以及市場的地位,這兩家量販市場決定所有澳洲人的消費市場。包括:生鮮蔬果的來源,還有最重要的市場價格。

This hasn’t always been the case – Coles & Woolworths have fought hard to take fresh food market share off each other, and independent Fruit & Veg shops.
Supermarkets have invested heavily in overhauling their fresh produce business, spending millions on marketing their "Fresh Food" and "Coles Fresh" campaigns.
不全然如此,Coles 與Woolworths幾乎瓜分澳洲的生鮮市場,他們有自己獨立的供應系統。在做所謂生鮮食物,及coles 生鮮品牌前,它們已經做了非常完整的市調了。

Woolworths and Coles are desperate to encourage consumers to buy more fresh produce at their stores because the margins the supermarkets are able to realise selling Fresh Fruit & Vegetables are so much better than other grocery categories. Fresh food has been described by industry observers as "the profit engine of any supermarket".
Woolworths 與 Coles兩家生鮮超市,迫切希望消費者可以購買他們的生鮮產品,主因是生鮮產品的利潤比起其他的零售商品利潤要高出許多。產業觀察家曾如此說,生鮮超市主要的利潤來源,來自店內的生鮮產品。

The Supermarkets are able to make such big profits from fresh food because of big changes they have made in their sourcing practices over the past 10 years.
而生鮮超市可以在生鮮市場裏頭獨佔利潤,來自於過去十年內這些龍頭積極在產銷佈局的關係